Our passion
drives emotion.

Each customer is unique. But for every single one of them, that first encounter with their new car is a truly treasured moment.

Slipping behind the wheel. Starting the engine for the first time. Feeling the power of the engine and expe­riencing the unique combination of efficiency and dynamic performance. Driving the first mile.

Taking ownership of a new vehicle is always a special occasion. Last year we shared that moment with almost 1.8 million BMW Group customers. We captured nine of them on camera for you.