Many people move us.
We move people all over the world, and people move us. More than 100,000 associates around the globe come together every day to develop and manufacture the vehicles of the BMW Group and send them on their way to our customers. Their life stories and cultures are as diverse as the experience and ideas they bring with them. They are all driven by one vision:
to offer the best premium products in the world.
Many things drive us.
We aim to be the world’s leading supplier of premium products and premium services for individual mobility. For us, that means finding answers today to questions about the mobility of tomorrow – listening, taking ideas a step further and acting with foresight. It means looking at the future as something we can shape today.
We embrace this responsibility in many different ways: towards our customers through pioneering products and services; towards society and the environment by developing sustainable forms of individual mobility; towards our associates by offering them a safe and rewarding job with the leading premium supplier.
Our awareness of this responsibility sustains us, moves us and drives us forward every single day.
We move people.
Passion. Precision. Dedication. Design excellence. Innovation. All of these and more go into every product we offer. That explains why our vehicles never cease to inspire. Last year, no fewer than 1.8 million people chose to buy a product from one of our four brands – more than ever before in the history of the company.
That means: 1.8 million moving moments. For us, for our associates and dealers, but most of all for the people who share our joy of driving.
Always in motion.
We never stand still, because there is always something we can improve on. There is always another idea waiting to be realised. More customers for our products to inspire. A future to be shaped.
That is what premium mobility means to us.